the mission is to create a conscious clothing company with the betterment of the planet in mind.

here are some of the ways we are doing so.

organic materials

we strive to cultivate a sustainable process, from farm to factory and construction to consumption. Ensuring we’re reducing our impact on the planet at every possible turn. All our items are made from sustainably sourced materials.

eco packaging

our packaging is made from recycled plastics and is recyclable, reducing our environmental footprint.

plant trees

buy one, and we’ll plant one. With each purchase you will help us plant a tree.

our vision is to plant 10,000 trees by 2023, watch the space.

a lil video we made

solving for

fast fashion

it's a pretty big problem; these are our steps in the right direction towards solving it. In general, it is a toxic industry; creating high waste, low life span clothing to fuel the growth of profit margins. We are no angels. We’ve all bought cheap, throw away clothes before but we've grown and wiser now.

it's time for a change.

the ways in which we are go in the right direction:

slow fashion

we do not mass produce. This is to ensure a high level of quality and eradicate any unnecessary waste from the get-go.


we use sustainable materials as much we can + combining that with a low waste production process to reduce our footprint and waste.

carbon offset

with every order, we plant a tree thanks to you. This is to further our steps to a carbon neutral company.

future plans

carbon neutral

aim to run at a carbon neutral level – preserving the planet for many generations to follow.


bringing all parts of the business in-house to gain ultimate control of every piece of production.

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